Privacy Policy

At Locativity, we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our service. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

When you use Locativity, we collect the following types of information:

• Account Information: When you connect your Strava account, we receive access to your Strava profile information, including your name, email address, and profile picture.
• Activity Data: We access your Strava activities to rename them according to our service's functionality. This includes activity locations, dates, and titles.
• Usage Data: We collect information about how you interact with our service, including log data, device information, and IP address.

How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, maintain, and improve our services
• Rename your Strava activities with location-based, standardized titles
• Communicate with you about our service, updates, and support
• Monitor and analyze usage patterns and trends
• Protect against, identify, and prevent fraud and other unauthorized activity

Strava API and Data Access

Locativity uses the Strava API to access and modify your activity data. We only request the minimum permissions necessary to provide our service:

• Read your profile information
• Read your activity data
• Write/update activity titles

We do not access or modify any other aspects of your activities beyond their titles.

Data Retention

We retain your information only for as long as necessary to provide you with our services and for legitimate business purposes, such as maintaining the performance of our services, making data-driven business decisions about new features, complying with our legal obligations, and resolving disputes.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we have about you
• The right to request that we correct or update any personal information we have about you
• The right to request that we delete any personal information we have about you
• The right to opt out of marketing communications

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Third-Party Services

Our service integrates with Strava and may contain links to other websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of these third-party services. We encourage you to review the privacy policies of any third-party services you access.

Children's Privacy

Our service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: privacy@locativity.com

Last Updated: April 5, 2025